PMO | Applying Psychology in Team Management: The Pygmalion Effect

The Pygmalion Effect, also known as the "Expectation Effect," is a psychological phenomenon identified by American psychologists Rosenthal and Jacobson. This effect suggests that high expectations can lead to improved performance.The name comes from the Greek myth of Pygmalion, a sculptor who became so enamored with the beautiful statue he created that it eventually came to life. This psychological effect demonstrates the subconscious power of expectations.

Project managers and PMO leaders can leverage this effect by setting positive expectations to enhance productivity and achieve goals efficiently. Here are some strategies to implement:

1. Positive Labeling: Instead of referring to someone simply as a "developer," use encouraging terms like "dev lead" when assigning tasks. Framing the task with a title like "lead" can inspire a greater sense of responsibility and motivation.

2. Cheering for Improvements: To reinforce high expectations acknowledge and praise positive behaviors and efforts. This fosters an environment where team members can achieve great things when they put forth effort.

3. Offer Opportunities: High expectations also involve providing opportunities that challenge individuals but can build confidence when completed. PMO leaders should offer proper guidance and support to ensure a successful experience, boosting confidence.

4. Leading by Example: The subconscious influence of role models plays a significant role. When PMO leaders set high standards and demonstrate excellence, the team will likely follow suit.

It's important to remember that this method is a double-edged sword. While it encourages caring and respect for employees, it's crucial to avoid pursuing quick success or forming hasty, insincere judgments.