Content Rules (2010)

What is it? Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business teaches us to create our compelling voices online. 

Why bother? Content is the new digital language. We must craft our message carefully to express ourselves and build our brand. 

The Key Ideas Compelling content should be aesthetic, engaging, and relatable. The content needs to tell a story that the audience feels is part of or can be related to and carry subtle sensations that can connect with the audience. Then, diversify the publishing platforms to reach out to different customers. ​
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Favorite Quotes

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“Is your content answering a specific question? Then make sure that question is in your content somewhere.” 
― Ann Handley, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business