Great by Choice (2011)

Great by Choice: Uncertainty, Chaos, and Luck-Why Some Thrive Despite Them by Jim Collins, Morten T. Hansen talks about how great companies make right choices. Collins and Hansen talk about three main principles of making right decisions consciously : 

• Fanatically Disciplined: “innovation without discipline leads to disaster.”  The essence of the 20-mile march rule, which means consecutively and consistently working on the choice made. 
• Empirical Creativity: embracing new technology and new ideas with cautious.
• Productive Paranoia: closely watches the risks down the road."SMaC recipe is a set of durable operating practices that create a replicable and consistent success formula. The word “SMaC” stands for Specific, Methodical, and Consistent. 

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“Greatness is first and foremost a matter of conscious choice and discipline.” ​

References

• ​Great By Choice - Jim Collins (You Tube 44:25)