Summary | The One Hour Content Plan (2017)

What is it? The One Hour Content Plan:: The Solopreneur's Guide to a Year's Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells by Meera Kothand is a guidebook for a blogger to create content that can catch the audience's attention and acceptance of the services. 

Why bother? The guidance is practical for blog content planning, creation, and audience engagement. 

Key Ideas Kothand's discussion focus on areas of content creation, including: 

• Goal Method for Topics: Selecting a topic requires defining goals and understanding the audience: their real problem or questions. Breaking content into categories and sub-categories helps land the right subject for serving the purposes.  
• Offer Method of ​Content: The content can start with capturing attention by offering a solution help that the audience can apply in their life immediately. Then, answer the question in detail. The 3rd step is to provide case studies of the services. The fourth is the detailed FAQs and direct communication. The fifth is to keep engaging customers with updates. 
• Marketing with a Brand Voice: find the brand voice in which we communicate with the audience in a unique style and incorporate crucial style attributes in the content.