Book | Surrounded by Idiots by Thomas Erikson (2014)

"Communication is not about what you say, it's about how it's received." - Thomas Erikson

In "Surrounded by Idiots: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)", we will gain insights into understanding and communicating effectively with different personality types in a business setting. The book introduces a framework that categorizes people into four behavior types: Red, Blue, Green, and Yellow. Each class represents distinct characteristics, communication styles, and preferences.

• Reds are characterized by their directness, assertiveness, and a focus on results. They are action-oriented, decisive, and driven, and prefer clear and concise communication that values efficiency and productivity. 
• Blues take a detail-oriented and analytical approach. They prioritize accuracy, structure, and logical thinking. They value order, rules, and processes, and they communicate precisely and systematically.
• Greens are characterized by empathy, harmony, and a relationship focus. Greens prioritize cooperation, collaboration, and building connections. They value open communication, listening skills, and inclusiveness.
• Yellows are characterized by creativity, optimism, and enthusiasm. Yellows tend to be spontaneous, energetic, and adaptable. They enjoy taking risks, thinking outside the box, and generating new ideas. They often communicate dynamically and engagingly.​