Summary | The Six Secrets of Raising Capital (2014)

The Six Secrets of Raising Capital: An Insider's Guide for Entrepreneurs (2014) by Bill Fisher (http://www.six-secrets.com) tell us how to tell stories to make sure the story has:

• A Compelling Plot (Fascinating and Memorable) - describing a good guy, a bad buy and the conflicts between the two, you would depict how the good guy wins. 
• Factual Substantiation (Trustworthy)  - others can relate to what you said and agree with what you described
• Brevity (Precise)  - telling your story within 5 or 10min. 

To prepare the materials for your story, you need a 5-10 presentation, a one-page summary, a PPT, a report with the detailed analysis such as 3 years business plan, and 3-4 related 3rd party articles. 

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"Great Business Stories get funded. "