Book | Writing That Works (1981)

Writing That Works; How to Communicate Effectively In Business by Kenneth Roman and Joel Raphaelson is a book about business communication, especially email content. ​

Written communication is essential for a successful career. It's worthwhile to hear advice on how to make content effective. ​​The book is rated 4.5 out of 5 based on 713 customer reviews. This rating is quite good for a book on business communication.​​

Business content goes beyond professionalism. The formality of the content needs to be short, clear, friendly, and accessible. 

• Short and clear means the content needs to be straight to the point and concise because people have short attention.
• Friendly means maintaining a tone like a normal conversation that creates a positive and light-hearted vibe. 
• Accessibility means balancing attention-grabbing and professionalism by keeping the content engaging, starting with the critical objectives, explaining why the content matters, and driving motions with a specific call to action (CAT). ​