Opportunity Cost "Opportunity cost is the value of the next-best alternative when a decision is made; it's what is given up," (source) I have to give up 15 min of sleep for making a delouse pouring coffee. If I spend $10 on a music record, I have to slow down my saving for my dreamed $200 backpack. How to pick and choose? Is there any better solution? The opportunity cost reminds me to the trade-off in my decisions.