According to FAA, there are almost 900K registered drones, or Unmanned Aircraft, in the United States as of August 2021. There is around 132 million families in the US. This means there is a drone for every 147 families. The drone is an excellent companion for video/photo taking and outdoor activities. If you have anyone in your organization passionate about outdoor activities, the drone is a great discussion topic. We share with you some basic knowledge and interesting stores. 

FAA Regulation 
When flying a drone, there is recreational and commercial flying. Per FAA, the commercial fly needs to follow the FAA Code of Federal Regulation (CFR) Part 107, and the recreational fly follows the Title 49 U.S.C 44809 and Community Based Organization (CBO) guideline. Recreational drone flyers need to pass TRUST, The Recreational UAS Safety Test, to test the safety and regulatory guidelines. Recreational drone fly also has to pass the Exception for Recreational Flyers test and register the drone if it weighs more than 0.55 pounds. Before a flight, the flyer can use Aloft to make LAANC (the Low Altitude Authorization and Notification Capability) requests.  

Local Regulation 
Drone flyers also have to check state and county regulations before flying. The best way is to download Aloft software to review and request permission to fly, as most national and state parks don't allow drones. Request a filming permit is needed several weeks before the visit. 

Failing to follow the regulation can cause civil penalties. On Dec 17, 2020, a recent story was reported when FAA Slaps Drone Pilot With $182,000 Proposed Fine, the pilot is known as Youtube comedian PhillydroneLife. 

When people talk about SEO service in digital marketing, we talk about getting the best title, URL, page summary, adding popular search words to content. However, the following story can give your audience a surprising perspective. 

The story is about one website looking at increasing business with plumbers who can use their website to look for customers. The traditional approaches adding answer which to fix pile broken doesn't work. The reality is that plumbers don't need to look for a customer. They have more customers than they can handle. However, they prefer to find specific customers who have broken heated water pipes. This type of work can help them get the most profit because the customer is usually willing to pay a high price due to the urgency and get an additional lucrative job afterward to replace the water heater. Instead of "who is looking for a plumber? ", the website asks "how to find the customer who has broken water pipe?" which got the best result. ​

The story tells that precise customer demand identification is more productive and effective in SEO area. 

Editor's Notes: Part of the story is get from https://www.youtube.com/watch?v=kgdM9wROa50. 
Analysis: Not tell but to listen. ​

When anyone is looking for a new house or talking about house hunting, how to deal with real estate agents is an engaging topic.

The story is about a friend who was looking for a house while his wife was pregnant. As he disclosed so much information to the real estate agent, he ended up paying 10% more of the market price, spending 1,100K instead of 900K for a house. The problem is not understanding the reality of who real estate agents are.

In a real estate transition, the real estate agent is looking to resolve the differences between the seller and dealer. The buyer agent helps the buyer, and the seller agent assists the seller. However, both agents are business people who are eventually looking to get paid. In a real estate transaction, the agent fee is paid by the seller because the seller decides to sell the house or not. Even your buyer agent execute to your best interests, they can play against you due to the eagerness to close the deal. If the seller agent knows your information, that is even worse because your buyer agent also loses the bargain powers, and he can't do anything about it.

The following are things that you don't want any real estate agent to know: 

• You are eager to buy the house, such as you have a deadline such as a new baby due, kids needing to join the school, or a rental lease that you don't want to review. If a real estate agent knows, that will push the agenda to you. Instead, show you are taking your time. 
• Your budget and expectations can be revealed when you tell your agent that I have missed a house at a given price and regret it or estimate the house prices. Then they will press to make this a weak point or use it as the baseline for the price. Instead, ask questions for them to give a price estimate. 
• Your personal information, such as you don't know the area and live far away, where you work, is also not necessary to tell the agent. They can use them persuade or give you pressure to buy. Instead, telling them how much you researched in the areas and how you plan to buy more houses later can incentivize a long-term relationship. When agents know that you can give him references or have long-term investment opportunities, they have an incentive to get the best deal for you.
• You like the house should not tell the agent. Instead, tell the drawbacks and ask questions. 
• Don't tell your plan on the house. This can show your preferences. The agent can paint the future picture to raise the price. Instead, focus on the current condition of the house tell your concerns for bargaining power. 

Ask questions is the best strategy when you are with an agent. The following are some good ones:

• Does the owner has multiple house? 
• Has the owner moved out? 
• What is the reason for selling the home? 
• How many similar places are in this area? 
• Has anyone given an offer to this house? 
• Do we have a criminal report of the area? Any sex offender reported in the regions?
• Any people pass away or have unique stories about the place? 

Happy house hunting.

Editor's Notes: The story is partially from: https://youtu.be/5PohhfgruGc.

This is an engaging strong from a book. It talks about a woman executive who is very busy at work. Whenever people ask her to arrange an extra appointment, she constantly declines because she is too busy to accommodate. However, one day, the water pipe in her house was broken. She has to spend 7 hours finding a plumber and fixing the issue. Suddenly, she has is a 7-hour extra time on her schedule! 

​The story tells us the truth of time management: we often say we are busy simply because we don't think the ask has high priority. ​