The story is about one website looking at increasing business with plumbers who can use their website to look for customers. The traditional approaches adding answer which to fix pile broken doesn't work. The reality is that plumbers don't need to look for a customer. They have more customers than they can handle. However, they prefer to find specific customers who have broken heated water pipes. This type of work can help them get the most profit because the customer is usually willing to pay a high price due to the urgency and get an additional lucrative job afterward to replace the water heater. Instead of "who is looking for a plumber? ", the website asks "how to find the customer who has broken water pipe?" which got the best result.
The story tells that precise customer demand identification is more productive and effective in SEO area.
Editor's Notes: Part of the story is get from https://www.youtube.com/watch?v=kgdM9wROa50.
Analysis: Not tell but to listen.