Fraudsters are masters of influence. The following story is an excellent example on how a fraudster can apply all six influencing principles described in Robert Cialdini's book, "Influence, The Psychology of Persuasion", in 10 minutes:
- Liking The luxury office, the warm welcome, and the respect to meeting with top executives are all steps to let you like them first.
- Commitment/consistency - The past success history and existing investment make you believe in their commitment and consecutive success.
- Social proof The well-known investors show you others accept the investment.
- Authority, The evaluation from KPMG lets you believe in their professionalism and authority.
- Reciprocity Giving the offer for you to take advantage of is a kind offer, and they are waiting for your request back.
- Scarcity - they show you the uniqueness and lack of opportunity.
